My name is Bob Lurie and, aside from being a founding partner of Choice Lending Group in 1996 and the Troy Branch Manager of Ross Mortgage in 2008, I am the proud father of three amazing sons (pictured above from a 2006 trip to Alaska) and have been married to their wonderful mother, Melissa, for over 30 years. I have been a mortgage professional since 1991 and have held a real estate license for over ten years.

I am surrounded every day by the relationships I have built in my life. Some are new, while others are very old. It struck me one day that the mortgage planning business is so much about the relationships you create with people. To be truly successful in this business, one has to build strong relationships with their clients. They are the ones who will refer their family, friends, neighbors, and colleagues - if you do a great job for them. But, I don't just work for the referral.

I do right by my clients because it's the right thing to do. I feel it is my responsibility to represent the best interests of my clients, whether it be a real estate or mortgage transaction. At the end of the day, I go to sleep knowing I lived up to the faith and trust my clients have placed in me.

I look forward to the opportunity to work with you!